Marketing Strategy
Plan a fail-proof launch of sports merchandise in collaboration with an e-commerce company
This one is for your loud and proud fans! Prepare to launch the next big thing in the world of sports merchandise.
Certified by
Role
Marketing Manager
Industry
Sports Management
No. of Subscribers
5
Level
Intermediate
Time Commitment
First draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
RISE Worldwide Limited (formerly known as IMG-Reliance Limited) is a wholly owned subsidiary company of Reliance Industries Limited.
The transition to an independent brand identity is aimed at enabling various verticals, currently within the sports and lifestyle businesses, an autonomy to operate and create industry driving strategies and world class consumer experiences, as the company focuses on further investing in the segment.
RISE Worldwide is India's largest independent Sports, Lifestyle and Entertainment Company, connecting with 150 million youth on social media through its various IPs.
Our portfolio includes Sports & Sponsorship Consulting, Fashion & Sustainability Platform Building, Athlete Talent Management, Licensing, Broadcast Production, Lifestyle and Entertainment, with owned or managed key properties such as: Hero Indian Super League - country's premier football league; Lakme Fashion Week - India's premier Fashion platform; Tata Open Maharashtra - South Asia's only ATP World Tour Tennis event; Jio Wonderland; The Voice of Fashion; SU.RE - Sustainable Resolution, etc.
Explore
the following work techniques
Customer Personas
Sports Merchandise
Strategic Planning
Pre-launch Preparation
Bridging the gap
Sports fans not only love the game but also like to flaunt it! Be it their favourite team’s jerseys or a journal with the team’s logo; sports merchandise is a huge hit! But with so much choice out there, how can a particular product stand out? With an air-tight marketing strategy! And the product launch forms a massive part of this. A well-planned launch can propel the sales of sports merchandise- not just in the beginning but in future as well!
Apply
the following skills
Integrated Marketing Comms
Marketing strategy
Partnership marketing
Expected output
In this menternship, you will create a launch strategy for your favourite sports merchandise.
Create
the following deliverables
Sports Merchandise List
Launch Strategy
What you’ll need before starting
Looks like you don’t need anything to start this Virtual Internship, so go ahead and enroll yourself now!
