Marketing Strategy

Observe Consumer Behaviour at a Local Point of Sale, and Develop a Marketing Strategy for a Niche Health Beverage

This one involves field work! But, if you want to take a stab at 'proof of work' projects similar to those completed by IIM students, go ahead and show us you have what it takes to make it in the big leagues.

Certified by

Marketing Team, RAW Pressery

Role

Marketing Analyst

Industry

Food & Beverage

No. of Subscribers

147

Level

Advanced

Time Commitment

Submit First Draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

Whether you are a juice enthusiast or not, chances are you have heard of RAW Pressery. What started with one blender in a small kitchen has now evolved into a brand that is synonymous with healthy, clean juices. RAW Pressery promises to bring you fresh, additive-free juices. With RAW Pressery, being healthy just got easier, simpler and affordable!

Explore

the following work techniques

Competitor analysis

Product research

Consumer research

Pitch presentation

Bridging the gap

Customers are at the centre of any business. For it to grow, it simply cannot ignore the customer opinion. One of the best ways to gauge customer satisfaction is observing their behaviour while engaging with the product. This will provide the businesses with inputs on what is drawing consumers and what needs improving.

Apply

the following skills

Customer research

Marketing insights

Marketing strategy

Expected output

In this menternship, you will look at customer behaviour in retail stores near you as they engage with RAW Pressery’s products. Based on this, you will create a marketing strategy for the brand.

Create

the following deliverables

Customer survey

Marketing strategy

Pitch presentation of the marketing strategy

What you’ll need before starting

Basics of consumer research