Business Development
Improve the Product-Market Fit for a Hospitality Business
Hospitality is a super crowded business. At any given point of time in the day, 50 restaurants are selling the same food for the same price in the same city? How can you help a hospitality business figure out their niche? This is the job for Marketing Analyst!
Certified by
Role
Marketing Analyst
Industry
Marketing
No. of Subscribers
38
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Strawberry Branding is an advertising agency with a wide variety of clients. The agency believes in creating research-based marketing strategies that help businesses impact their bottomline. Market research can help business not only improve their communication to the target audience, it can also assist in understanding who the target audience are and exactly what value does the product generate for its customers.
Explore
the following work techniques
Customer segmentation
User surveys
Value Proposition Canvas
Hospitality market
Bridging the gap
Product market fit simply means being in a market with a product that serves the needs of the market. As easy as it sounds, it is an entrepreneurial gold mine! A company’s product market fit determines it’s future more than its top notch marketing or skilled workforce. Google is a great example of this. Initially, it was just another browser competing for its market share. But, Google Adsense changed that! It provided a platform for companies to advertise beyond the search engine. Turns out it was exactly what businesses were looking for! Now, Google remains unrivalled in the market. Evidently, a perfect product market fit can make or break a company.
Apply
the following skills
Champion the customer
Lead generations
Marketing strategy
Sales
Expected output
Through this menternship, you will improve the product market fit of a hospitality business by identifying unmet customer needs.
Create
the following deliverables
Customer research for the company
New product design
What you’ll need before starting
Basics of market research
