Digital Marketing
Develop an Engaging Community Engagement and Growth Strategy for an Upcoming, Popular Caffeinated Beverage
How to introduce a healthy beverage to the community? Your community engagement plan will have to build a base of loyal fans for this new drink
Certified by
Role
Community Manager
Industry
Food & Beverage
No. of Subscribers
24
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Bolt Cold Brew sells coffee that isn't just coffee. It is coffee that is less acidic, more flavourful and packs a punch in just one shot. The shots are made with the intention of giving this caffeinated energy drink a healthy twist and do the job in just 60 ml with 100% natural ingredients. Combining the taste of coffee with tantalising flavours of lemon, vanilla, saunf, ginger, and blueberry, each bottle tells a story unique to itself. Bolt Crew Bold operates out of Hyderabad and is serving a fast-growing market of consumers across the country. They need the help of savvy digital marketers to help them become category leaders for 100% natural energy drinks.
Explore
the following work techniques
Community marketing - research
Health drink industry
Online community building
Bridging the gap
Most energy drinks in the market give us an intense caffeinated ‘sugar-high’, but do not, unfortunately, give us any actual energy. Our bodies are fooled for a short period of time by the spike in adrenaline and glucose levels, but in the long run, body pays the price by combatting dehydration and the threat of anxiety and diabetes. An emerging market of 100% natural energy drinks aims to break this vicious circle by introducing us to traditional energy givers like fruit, fibre and controlled amounts of caffeine. Bolt Cold Brew belongs to this category!
Apply
the following skills
Champion the customer
Digital integration
Marketing strategy
Expected output
In this menternship, you will research and develop a community marketing strategy that will help Bold Cold Brew become a category leader.
Create
the following deliverables
Customer research for the company
Community marketing strategy to educate and acquire potential new customers for Bolt Cold Brew
What you’ll need before starting
Basics of consumer research