Marketing Strategy
Design a game day experience targeted at millenials for a football match
Are you game for curating an irresistible football experience for millennials?
Certified by
Role
Marketing Manager
Industry
Sports Management
No. of Subscribers
11
Level
Intermediate
Time Commitment
First draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
At Hudle, work is literally Play! Hudle is a sports tech company on a mission to enable 100 million Indians to play active sport as a way of life through a combination of cutting edge technology and on-ground expertise. It is an app that offers single subscriptions service for access to multiple playing grounds across several sports like cricket, badminton, basketball etc. Huddle is among the sports-tech startups that are the vanguard of a new kind of ‘sports event’ in India - one that engages community not as ‘audience’, but as players.
Explore
the following work techniques
Sports marketing
Game day experiences
Primary and secondary research
Bridging the gap
The crowds at sports events are not just huge; they are also diverse. On the one hand, they will have ardent followers of the game- these people would not miss it for anything! On the other hand, you would definitely find people with lukewarm to no interest in the sport at all and still turn up! What makes them pay to watch a sport they have no interest in? Is it enough for the organisers to focus just on sports fans to host a profitable event? Sports marketing comes to the rescue! Designing a game day experience that appeals to the masses and marketing is the key to organising a successful event. Are you up for the challenge?
Apply
the following skills
Customer Experience
Marketing insights
Marketing strategy
Expected output
In this menternship, you will create a game day experience for football fans, focusing especially on millennials.
Create
the following deliverables
A game day design
A marketing strategy
What you’ll need before starting
Looks like you don’t need anything to start this Virtual Internship, so go ahead and enroll yourself now!
