Kkashi is a multi-designer luxury fashion store specialising in wedding coutoure and Indian ethnic. The store has collections from several high-end fashion designers, including Hyderabad-based Shri Hari. Kkashi has traditionally relied on word-of-mouth marketing by its loyal clientele and a variety of offline digital campaigns. A few years, the brand launched its own e-commerce website and is now in the process of strengthening its online presence with a series of campaigns across social media platforms.