Marketing Strategy

Create an Effective Guerrilla Marketing Strategy for Danube Home - a Furniture Store

What is Guerrilla Marketing Strategy? Is it budget-friendly for start-ups? Does it work?

Certified by

Clinton Dsouza

Representing, Danube Home

Role

Marketing Analyst

Industry

Retail

No. of Subscribers

Level

Intermediate

Time Commitment

Submit First Draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

Does affordable luxury seem like a self-contradiction? Taking one step into Danube homes will change that. With premium and luxury furniture made for the typical Indian audience and pockets, it is one of the best furniture retailers in Hyderabad. They take the difficult task of decorating a home and create that designer look that customers look for. They have a 25,000 product range and many more delighted customers.

Explore

the following work techniques

Guerilla Marketing techniques

Marketing strategies

Success parameters of marketing strategies

Bridging the gap

Reaching out to a massive customer base for a minimal budget is every marketing professionals dream. Guerrilla Marketing Strategy does precisely that. With creative, unconventional ideas, it is designed to draw the attention of the masses. IKEA is one of the companies using guerrilla marketing to their advantage. From IKEA logos at the airport, VR equipped auto rickshaws to a sprawling restaurant in the store; it is a master stroke in guerrilla advertising.

Apply

the following skills

Customer research

Marketing insights

Marketing strategy

Expected output

You will create a Guerrilla Marketing Strategy for Danube Home!

Create

the following deliverables

Research report on gureilla marketing

Gureilla marketing strategy

What you’ll need before starting

Fundamental and technical analysis, understanding of red herring prospectus