Marketing Strategy
Create a Marketing Strategy for a Last Mile Transport Provider
It is a shuttle service that takes Hyderabadis from metro stations to their homes. They need your help in reaching their target audience - the urban commuter.
Certified by
Siddharth Ravi
CEO, SVIDA
Role
Marketing Manager
Industry
Transport
No. of Subscribers
27
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Metro rail is a huge boon to city dwellers who commute long distances everyday. It helps them escape the rush hour traffic and get to their destinations on time. However, one huge problem that many face with metro rail is the first mile and last mile connectivity. Svida, a mobility provider based in Hyderabad strives to bridge this gap and make commuting a pleasant and easy experience for people. While doing that, Svida also ensures that the environment is well cared for as well!
Explore
the following work techniques
Demographic and economic profiles of target population
Urban transport
Last mile connectivity
Bridging the gap
Marketing strategy boosts the brand image by increasing its awareness amongst potential customers. Any business that delivers a service or product requires a solid marketing strategy to ensure that more people come to know of the brand. It helps interact with the customers at a personal level and gain their trust. Marketing is what shapes how the customers think of and perceive the brand.
Apply
the following skills
Customer research
Marketing insights
Marketing strategy
Expected output
In this menternship, you will analyse the last mile connectivity market and create a marketing strategy for Svida within the allocated budget.
Create
the following deliverables
A marketing strategy
A pitch for the marketing strategy
What you’ll need before starting
R, EDA
