Digital Marketing
Create a Digital Marketing Strategy for a Young Patisserie
Baked goods get a lot of likes on social media. The challenge is - how would you make this local bakery stand out from thousands of others who are probably sharing stunning pictures too.
Certified by
Role
Social Media Manager
Industry
Marketing
No. of Subscribers
67
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Deep Red Ink specialises in performance-based digital marketing, driven by sound customer research. Over the last seven years, the company has worked with 150+ brands including ISB, Isha Foundation, Mahindra École Centrale, Tata BSS, HIL Limited, Organic India, Incor, Gati, Omni Hospitals, among others. The company prides itself on developing research-based campaigns that help partner brands access new markets and improve retention of the existing customer base.
Explore
the following work techniques
Customer Segmentation
Social Media Research
Promotional campaigns
Bridging the gap
Velvet Patisserie is a Hyderabad-based patisserie, famous for its custom-made cakes and cupcakes. The owner Divjyot Chawla started the business from scratch in her mom’s kitchen and it has now grown to be a thriving cloud patisserie that caters to multiple orders every day and has a Zomato rating of 4/5. Velvet Patisserie aims to realize its potential as a cloud patisserie that specializes in custom-made orders and fast home delivery. They need a social media strategy to grow their online business!
Apply
the following skills
Champion the customer
Digital integration
Marketing strategy
Expected output
In this menternship, you will create a digital marketing strategy - complete with sample creatives, budget, and success metrics for a cake shop in Hyderabad.
Create
the following deliverables
Customer segmentation research
Digital marketing strategy for a single-store cake shop in Hyderabad
What you’ll need before starting
Looks like you don’t need anything to start this Virtual Internship, so go ahead and enroll yourself now!
