Digital Marketing

Create a customer journey map and a 360-degree digital marketing strategy for a product of your choosing

From Meta to Mahindra - every company's marketing department uses these basic tools to understand their target customers and build robust plans for engagement and acquisition

Certified by

Role

Social Media Manager

Industry

Marketing

No. of Subscribers

286

Level

Advanced

Time Commitment

Submit First Draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

Have you heard of brands like Nykaa, UpGrad and Zomato? You have CupShup to thank for that! CupShup is an end to end marketing agency that has had a role to play in charting the growth of these companies. Started in 2014 as a college project over a cup of chai, it has now evolved to service more than 150 clients across all the metropolitan cities of India. CupShup takes pride in brewing innovative solutions for startups and legacy brands alike.

Explore

the following work techniques

Social media marketing

Social media metrics

Google Ads

SEO

Bridging the gap

97% of Fortune 500 companies rely on Social Media for their marketing requirements. With the increasing mobile and internet penetration along with the rise of a tech-savvy generation of consumers, digital media is a potent tool to disseminate information and engage a target audience. Even though digital marketing is still in its nascent stage, both large and small brands are looking to execute digital marketing campaigns with great intensity.

Apply

the following skills

Champion the customer

Digital integration

Marketing strategy

Expected output

In this menternship with CupShup, you will design a 360-degree digital marketing strategy for a product of your choice.

Create

the following deliverables

Social media campaign

Content marketing strategy

What you’ll need before starting

Basics of marketing strategy and budgeting