B2B marketing is the type of marketing that specialises in selling to businesses. Selling to businesses is an entirely different ball game from selling to individuals. The biggest difference is - people hate being 'sold' things. Hence, a lot of the marketing techniques targetting individuals are covert or subtle. Instead of selling a product, companies sell individuals an idea or a value (like Apple's slogan isn't 'We sell best phones!'. It is 'Think Different'). But, when it comes to selling products or services to companies, it pays to be direct and informative. Companies want to know how adopting your solution would affect their bottom line and drive profits. A perfect example of a B2B company is WeWork, a chain of co-working spaces with the straightforward tagline 'find your flexible workspace'.

In this menternship, you will create a comprehensive six-month plan to increase the web presence of a fleet management company