Marketing Strategy
Conduct market research to design a ground-breaking gameday experience for IPL fans
Do you think IPL is as attractive as a sporting event can get? We challenge you to top that and design an unprecedented game-day experience for IPL fans.
Certified by
Role
Marketing Analyst
Industry
Media & Communication
No. of Subscribers
6
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Fans don't just follow the sport, they feel it. We're one of you, and we strive to keep you on top of every possible sports trend by creating engaging and insightful content at lightning-quick speed. Established in 2009, Sportskeeda is a global sports content platform that covers the world's biggest sports and esports subjects and serves over 100 Million fans every month. Our passionate team comprises top journalists from around the world who produce hundreds of well-researched content pieces on a daily basis.
Explore
the following work techniques
Sports marketing
Game day experiences
Primary and secondary research
Bridging the gap
The crowds at sports events are not just huge, they are also diverse. On one hand, they will have ardent followers of the game- these people would not miss it for anything! On the other hand, you would definitely find people with lukewarm to no interest in the sport at all and still turn up! What makes them pay to watch a sport they have no interest in? Is it enough for the organisers to focus just on sports fans to host a profitable event? Sports marketing comes to the rescue! Designing a game day experience that appeals to the masses and marketing is the key to organising a successful event. Are you up for the challenge?
Apply
the following skills
Customer Experience
Marketing insights
Marketing strategy
Expected output
In this menternship, you will create a game day experience for IPL and a marketing strategy to communicate it to the public.
Create
the following deliverables
A game day design
A marketing strategy
What you’ll need before starting
Looks like you don’t need anything to start this Virtual Internship, so go ahead and enroll yourself now!
