Marketing Strategy
Build a Customer Loyalty Program for a Cab Hailing Service
In a world of similar services and prices from Uber, Ola and other news players in the market. How can a company earn rider loyalty?
Certified by
Role
Marketing Manager
Industry
Transportation
No. of Subscribers
72
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Uber is an American mobility service provider based in San Francisco with operations in over 900 metropolitans across the world. Uber has changed the way people commute and has become a household name synonymous with transportation. With affordable mobility options suited to all occasions, it has made its service available to nearly all sections of the society. Uber has cemented itself so firmly in the market that people largely cannot remember how they used to get around before it.
Explore
the following work techniques
Value Proposition Canvas
Survey creation
Customer satisfaction metrics
Customer loyalty programs
Bridging the gap
Customer loyalty implies that a customer keeps coming back to the organisation for a product or service that they availed previously. When customer loyalty is established, they do not sway with lesser prices or newer companies. They would rather pay more for the service or product that they know and love. Customer loyalty is a significant part of marketing because keeping existing customers costs less than getting new ones.
Apply
the following skills
Customer research
Marketing insights
Marketing strategy
Expected output
In this menternship with Uber, you will devise a Customer Loyalty strategy to engage customers and keep them coming back.
Create
the following deliverables
Customer research for the company
A customer loyalty program
What you’ll need before starting
Looks like you don’t need anything to start this Virtual Internship, so go ahead and enroll yourself now!
