Marketing Strategy
Build a Cause Marketing Plan for Goodboy kitchen
Its a kitchen for the good-est boy - our furry four-legged friend - our dogs! If you like social media, pets, and pets on social media - you probably have what it takes to design an amazing marketing plan for this company.
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Role
Marketing Manager
Industry
Food & Beverage
No. of Subscribers
14
Level
Basic
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Pets are clinically proven to reduce stress and boost the mood of their companions. As all pet parents would vouch for, pets are great companions. However, raising pets can be tough. This is where Goodboy kitchen comes to the rescue. The dog lovers at Goodboy kitchen ensure that your dog gets the best diet. With preservative-free, freshly cooked meals delivered at your doorstep, you can rest with a stress-free mind and your dog, with a full stomach! Not just meals, they have snacks for those cravings too!
Explore
the following work techniques
Cause marketing
Customer segmentation
Market research
Bridging the gap
Having pets is not an easy task. For working professionals, this can be a little too demanding. Not to worry! There are many pet care enterprises that make pet parenting the joyful experience it is supposed to be. With the emerging nature of this sector, not many people know of these companies. An effective marketing strategy is exactly what they need right now. Cause marketing is when a for-profit business champions a social or environmental issue to increase both profits and awareness. With more conscious customers, a cause marketing plan is a good bet for any business to increase brand awareness.
Apply
the following skills
Customer research
Marketing insights
Marketing strategy
Expected output
You are required to build a cause marketing plan for Goodboy Kitchen, a pet care company.
Create
the following deliverables
Customer research for the company
A cause marketing strategy for a pet care company
What you’ll need before starting