Business Development
Build a business plan to promote women's sports in tier 2 and 3 cities of India
Do you have what it takes to create a game-changing business model that can help young girls and women from India's small towns and cities reclaim the playground?
Certified by
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Role
Marketing Analyst
Industry
Fitness
No. of Subscribers
8
Level
Advanced
Time Commitment
First draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
We all want to get fitter and healthier, don’t we? But finding a gym that is convenient, has the right membership and keeps up with the goals can be so daunting! If only the process were easy. This is exactly what Fitternity does for you. They are India’s de-facto fitness discovery and subscription platform. The wide range of gyms that are available on the platform and highly flexible plans make it very easy for fitness enthusiasts to make the best choice. Fitternity even offers company-wide fitness programs for those looking to make health a part of company culture. From gyms, yoga, pilates and Zumba, you name it, and they have it! Fitternity was started in 2013 and has grown tremendously since then. They boast of more than 75 companies and 11 million customers who avail of their online and offline services!
Explore
the following work techniques
Government interventions for Women in Sports
Challenges of women in sports
Event planning
Bridging the gap
Did you know that in Ancient Greece, married women were not allowed to watch the Olympic games under the penalty of death? From there to women acing it at multiple levels in sports, we have come a long way. However, women still face disproportionate challenges when they decide to pursue sports. Sports are a great equalising factor and have the potential to be the vehicle of gender equality. The UN recognises women in sports as one of the tools for generational equality. So, what does it take to help women reach their full potential in the field of sports?
Apply
the following skills
Championing the Customer
Strategic planning
Expected output
In this menternship, you will create a women-friendly plan for Khelo India’s Youth Games.
Create
the following deliverables
A research report on challenges faced by women in sports
An event plan
What you’ll need before starting